Tuesday, January 20, 2009
Knocked Up Energy Drink
Our first project as a group in this class was creating a billboard for a product of our choice. I believed that this project was extermly easy. My group chose to market a new energy drink that we called Knocked Up we believed that the product would sell if we sold it cheaper than to other energy drink that were the same size and did the same thing. The hardest aspect was finding our niche market but we worked well as a group and finished the project in a timely manner
Monday, January 12, 2009
so i just watched a film on Wahoo's fish tacos and i though that their marketing skills were very smart and selective. They used the four p's of marketing in good ways that were stratigic and helpful not only to them selves but also to the bettering of the community and other businesses in the area.
they used the marketing mix of blending place, product, promotion, and price to better everything. They served their food and at cheap price to their niche market of extreme sports athletes that look for a good food when they feel low on food and energy. They also sponsor events for these atheletes by giving food away at sporting events to also help promote themselves in the same time. All Wahoo resturants are stratigically placed along side of extreme sports places such as skiing resortes, beaches, or your local sky diving spots.
they used the marketing mix of blending place, product, promotion, and price to better everything. They served their food and at cheap price to their niche market of extreme sports athletes that look for a good food when they feel low on food and energy. They also sponsor events for these atheletes by giving food away at sporting events to also help promote themselves in the same time. All Wahoo resturants are stratigically placed along side of extreme sports places such as skiing resortes, beaches, or your local sky diving spots.
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